Why is SEO Important for Bloggers?
Blogging is no longer a small-time hobby. Blogging is big business. What makes blogging stand out from other mediums is the passion with which bloggers talk about and create their content. Many bloggers do indeed start blogging out of hobby, or maybe because they know they have a certain skill or information that others might find useful. But it often happens that these bloggers develop a very devoted following. Some bloggers have even found so much success online that they were able to quit their day jobs and focus on creating content for their blog full-time. They are entrepreneurs. They are business men and women.
That’s the dream, right? To be able to do something you love for a living; to be able to be your own boss, make your own rules, live creatively. Many people end up in blogging by accident, but most peruse blogging in the hopes that they too can find that audience which allows them to do what they love.
It’s a crowded market for blogs on the internet. It can be hard to get noticed. Finding readers, especially devoted, repeat readers is a challenge. How are people supposed to find your blog among the hundreds of thousands of other blogs? The answer is search engine optimization—SEO, for short. SEO is exactly what it sounds like. By incorporating SEO into your blog, you increase the chances of readers finding your corner of the internet, and if your content is good, they will stay there and tell their friends about it. Soon, you might be on your way to blogging success.
To be able to use SEO on your blog, you’re going to need to understand what SEO is and how SEO works. The basics of SEO are this, Google has advanced and very complicated algorithms that are constantly scanning content on the internet to determine if it is of value to searchers. Google wants the results it gives people who use it as a search engine to be really good. Google wants its results to be exactly what searchers are looking for so they always use Google as their search engine. It is in your best interest, as a blogger, to make sure that when Google’s algorithms scan your page, they find it valuable. By finding it valuable, your page is much more likely to show up under search results, which will drive traffic.
There are many ways in which to increase SEO on your blog. One of these is to make sure you are not using a free blog host. When your blog is new, and you’re still figuring out how you want to run it, what content you’re going to include, and how often you’re going to post, free blog hosting is totally fine. You’re still in infancy and likely your content isn’t plentiful or good enough to drive traffic anyway. But as your blog grows, you will need to purchase your own domain and host your own website. Owning a domain is not as expensive as many assume. If you’re wanting to scale-up your blog, consider the purchase of the domain as in investment in your business.
Another way to make sure you have great SEO is to make sure you are posting new content frequently. I bet the number dead blogs languishing unattended in the graveyards of the internet is massive. Do not let your blog go the way of so many. Keep it fresh. Stick to a post schedule to make sure your blog is producing with regularity. This will help with SEO and will drive more and more traffic.
A final way to boost SEO on your blog is to be active in the blogging community. Read other blogs and be active in the comments section. Be insightful with your comments. Many readers of blogs are always looking for new, exciting blogs to follow. If you post great comments, and always provide a link back to your own blog, people will follow that link. These visits will increase your traffic (obviously), but they will also increase your SEO.
If you’re looking to build a successful blog, especially if you would like blogging to be a career option, it is imperative that you understand how important SEO is. Simply put, SEO will make or break the long-term success of your blog. Make sure you read up on it and take any tips to heart.
Are you a blogger? When did you start learning about SEO?