The 7 most important benefits of having a business social media presence
If you think that the main benefit of social media is all about sharing content with thousands of followers, spreading the news etc., you are terribly wrong. Small businesses all over the world adopted social media in ways of success and growth which no one could have imagined. Although there still are a few skeptic people when it comes to building a social media presence, today, we’ll try to ditch that skepticism with facts. Or in other words:
What are the 7 most important benefits of social media for business?
- 1. Learn everything about your audience
The key to business success is to know your audience, right? Well, social media definitely makes this possible and very easy to accomplish. Have you ever heard about Facebook Insights, or maybe Hootsuite?
With tools like these, you can learn the main language spoken among your audience and their demographics. Cool, isn’t it?
- 2. Target your audience in an effective way
Sending a message to your audience when you already know who they are and what they want is a lot more easier. With tools allowing you to communicate the right kind of content to your audience, networks like Twitter and Facebook can target your content by the location, age, gender or even relationship status of your followers!
- 3. Find new customers and expand your business
Twitter, for instance, has an ability to locate the current customers or maybe seek out potential ones. Creating a geo search in Hootsuite can also locate people tweeting about needing a morning cup of coffee. And if you sell coffee – is there a better way to promote yourself than directly respond as a brand? We think not.
- 4. Receive valuable feedback
Whether it’s good or bad, feedback is important for every business. When sharing content, posting pics, videos or even new products or services – with social networks, you have the other side waiting to give a comment on your new proposition. Something that was nowhere near imaginable many years ago.
- 5. Increase your website traffic and SEO rankingApart from social media by itself, search engine optimization and the need of increasing traffic are yet another online aspects to focus on. And with social media at start, you can easily capture fans – and with that traffic – and with that in the end, a great SEO rank for the first page of Google.
- 6. Share content in the easiest form
Social media makes you forget your announcements as before – written on pamphlets, flyers etc. Now, with a single post and a coupon code for discount, your customers will knock on your door wanting to try your product or service out. Yet again, your reach with social media is – as many people as you want.
- 7. Cost-effectiveness
Finally, one of the main benefits of social media is the cost-effectiveness in its usage. With little to no budget, you can increase brand awareness in unlike any way before. Letting your creativity work and sharing valuable content is the way to brand awareness (in a cost-effective way)
If you still have not created a social media presence for your brand, you are missing out a lot. Don’t risk the chance to win against your competitors – in the digital marketplace!
So you use social media for your business? Have you tracked measurable growth? Let us know in the comments!